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    FORD BRAND MOMENTUM RECOGNIZED WITH TWO COVETED AUTOWEEK MAGAZINE AUTO SHOW AWARDS

    The editorial team at AutoWeek Magazine likes what they see from Ford at the North American International Auto Show, today naming the new 2010 Taurus “Most Significant” and the Ford Shelby GT500 “Most Fun” of all vehicles displayed this week.
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    LINCOLN C SHOWCASES THE FUTURE OF DRIVER INFORMATION AND IN-CAR CONNECTIVITY SYSTEMS

    Powered by a sophisticated human machine interface (HMI) and forward-thinking in-car connectivity technologies, the Lincoln C concept reinvents the automobile as a customer’s companion in life on and off the road.
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    LINCOLN C CONCEPT: BIG LUXURY IN SMALL PACKAGE

    Lincoln is breaking new ground with the Lincoln C concept, a new big idea for a small luxury car.
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    LINCOLN C PAIRS ECOBOOST I-4 WITH DUAL-CLUTCH POWERSHIFT TRANSMISSION FOR 40-PLUS MPG

    The Lincoln C concept showcases Ford Motor Company’s newest combination of fuel-efficient powertrain innovations: a four-cylinder EcoBoost engine mated to a dual-clutch PowerShift transmission.
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    SOUNDBITES: 2010 LINCOLN MKT

    The 2010 Lincoln MKT was unveiled at the 2009 North American International Auto Show in Detroit, Michigan earlier today. According to Ron Heiser (Hizer), Chief Engineer, the 2010 Lincoln MKT is an all-new entry for Lincoln and a strategic investment in growing the brand.
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    ECOBOOST DEBUT: FUEL-EFFICIENT NEW V-6 ENGINE GIVES FLAGSHIP LINCOLN MKS THE POWER OF A V-8

    Launched last summer, the Lincoln MKS upholds the luxury and comfort standards unique to Lincoln. Now, with the addition of all-new EcoBoost engines, the Lincoln MKS also will deliver a compelling combination of V-8 power and V-6 fuel economy.
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    THE CAR BATTERY: FROM THE SHADOWS TO STARDOM

    For decades, the automobile battery was an essentially static technology, but it’s no longer being taken for granted. Battery technology is now in a starring role in the development of a new generation of electrified vehicles.
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    PARTNERS IN PROGRESS: U.S. DEPARTMENT OF ENERGY

    The U.S Department of Energy (DOE) has awarded Ford Motor Company a $10 million grant for research, development and demonstration of plug-in hybrid electric vehicles (PHEV). Ford received the grant for the continued development of a demonstration fleet of 20 PHEVs. The total project cost is $20 million; the government will fund $10 million, or 50 percent, of the program.
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    PARTNERS IN PROGRESS: ELECTRIC POWER RESEARCH INSTITUTE

    The Electric Power Research Institute (EPRI) is collaborating with Ford Motor Company on a three-year analysis to evaluate technical approaches for integrating Plug-in Hybrid Electric Vehicles (PHEV) into the nation’s electric grid system, a key requirement to facilitate widespread adoption of the vehicles.
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    FORD AND MAGNA FORM ELECTRIFYING ALLIANCE

    Ford is already putting into effect a major element of its vehicle electrification strategy with its strategic alliance with auto supplier Magna International to produce new battery electric vehicles (BEVs) that don’t use a drop of fuel.
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