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ECOBOOST ENGINE ATTRACTS YOUNGER BUYERS TO FORD; DRIVES HIGHER CONQUEST SALES
EcoBoost™ engine technology is driving younger, more affluent customers to Ford showrooms. And many of these buyers are hot to trade in their competitive-make vehicles to get their hands on one equipped with the fuel-efficient direct-injection turbocharged EcoBoost engine.November 13, 2009
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FORD ACTIVE PARK ASSIST TECHNOLOGY WINS POPULAR SCIENCE 2009 'BEST OF WHAT'S NEW' AWARD
Ford Motor Company won a 2009 "Best of What's New" award today from Popular Science, making this the third straight year Ford has been honored by the world's leading science and technology magazine. Ford's Active Park Assist technology won in the automotive category and will be featured in the publication's December issue.November 12, 2009
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FORD TEAMS UP TO DEVELOP WHEAT STRAW-REINFORCED PLASTIC; NEW BIOMATERIAL DEBUTS IN 2010 FORD FLEX
Ford Motor Company, working with academic researchers and one of its suppliers, is the first automaker to develop and use environmentally friendly wheat straw-reinforced plastic in a vehicle.November 11, 2009
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FORD WORK SOLUTIONS AND SYNC CONNECTIVITY SYSTEMS HONORED WITH CES INNOVATION AWARDS
Ford's wide-ranging, customer-driven in-vehicle technology and features continue to gain recognition and awards from industry experts. Both Ford Work Solutions and SYNC – two Ford-exclusive technologies – will be honored with International CES (Consumer Electronics Show) 2010 Innovations Design and Engineering Awards.November 10, 2009
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FORD INTRODUCES INDUSTRY'S FIRST INFLATABLE SEAT BELTS TO ENHANCE REAR SEAT SAFETY
Ford Motor Company is bringing to market the world's first automotive inflatable seat belts, combining attributes of traditional seat belts and air bags to provide an added level of crash safety protection for rear seat occupants.November 05, 2009
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SOUNDBITES: FORD'S REAR INFLATABLE SEAT BELT
Earlier today, Ford Motor Company announced plans to introduce the industry's first inflatable rear-seat belt on the next-generation Explorer, which goes into production next year. Ed DeSmet, Ford Global Seat Belt Technical Specialist says Ford is combining two of the top life-saving technologies… seat belts and air bags… to bring enhanced crash protection to rear-seat occupants.November 05, 2009
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STEVE ROUHANA: FORD BIOMECHANICS AND CRASH PROTECTION SPECIALIST WORKS TO IMPROVE SAFETY FOR ALL
Dr. Steve Rouhana, senior technical leader for passive safety in Ford Motor Company’s Research and Advanced Engineering and group leader for Biomechanics and Occupant Protection, likes to joke that he works with a lot of dummies – crash test dummies. But when it comes to protecting vehicle occupants – particularly children – this father of three boys takes his work seriously.November 05, 2009
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ED DESMET: FORD TECH SPECIALIST BRINGS UNIQUE PERSPECTIVE TO SEAT BELT SAFETY
Ed DeSmet, global safety belt technical specialist in Ford Motor Company’s Restraints Core Engineering department, is a self-described “car guy” who also has been an avid motorcyclist since his college days. He said he’ll never forget when his former father-in-law, who worked for Genesee County Police as the crash investigation reconstruction expert, showed him a graphic, four-inch-thick binder full of motorcycle fatality reports as warning.November 05, 2009
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DR. SAEED BARBAT: SAFETY MANAGER DEVELOPS TECHNOLOGIES, TOOLS AND TESTS WHILE TRACKING TRENDS
The development of innovative crash protection features such as Ford Motor Company’s new rear inflatable seat belts is anything but routine for Saeed Barbat, manager of Passive Safety Research and Advanced Engineering and father of three. Knowing that his work will help protect people – including those near and dear to him – drives Barbat to new levels of innovation and excellence day after day.November 05, 2009
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DR. SRINI SUNDARARAJAN: PASSIVE SAFETY EXPERT LED DEVELOPMENT OF FORD’S NEW INFLATABLE SEAT BELT
Automotive safety innovations don’t happen overnight. Just ask Dr. Srini Sundararajan, Ford Motor Company’s technical leader on the development of its new inflatable seat belt system – a project that has been in the works for approximately 10 years.November 05, 2009
